Branding

Create Brand Identity

Not sure how to brand yourself? Well, your brand identity is a crucial tool for establishing who you are and how your customers relate to you. The look and feel of your business branding—from your logo and typography to the packaging and customer experience style you choose—can both attract and influence those coveted customers and clients.

The more cohesive and consistent your brand identity is, the easier it is for others to understand and connect with your company. When creating a brand identity, you need to pick the right visuals and content to represent you, and maintain a consistent style and tone to support your business’ brand.

Whether you are a freelancer looking to design a website to market yourself or a fashion designer showcasing your new clothing line, building a brand identity should be the first step on every creative’s journey. A strong brand identity the key to boosting your career to the next level!

So, what goes into building a brand identity?

This varies, based on your industry and what produce or service you’re providing, but, generally speaking, brand identity is a combination of the following:

Whether you are a freelancer looking to design a website to market yourself or a fashion designer showcasing your new clothing line, building a brand identity should be the first step on every creative’s journey. A strong brand identity the key to boosting your career to the next level!

  • The words:

    • Clear purpose and positioning
    • Brand name
    • Consistent tone and voice
  • The look:
    • Logo and graphics
    • Typography
    • Color palette
    • Website
    • Signage
    • Décor
    • Packaging
  • The people:

    • Customer experience style
    • Staff
    • Even the senses! Elements such as:

      • Smell (think Abercrombie & Fitch’s trademark in-store scent)
      • Sound (Siri’s voice is an iconic part of Apple’s brand identity)
    • Website
    • Signage
    • Décor
    • Packaging
  • The social media:

    • Twitter
    • Instagram and Instagram Stories
    • Snapchat
    • Tumblr
    • Pinterest
    • LinkedIn
    • Facebook
    • Twitter Live/Periscope and Facebook Live
    • YouTube
  • Ready to brand yourself? Let’s get started and have advantages of:

    • User Experience (i.e. your website)
    • SEO & Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Paid Advertising (PPC)