• Ads and mentions on other sites These are things like guest posts, advertorials, interviews in print and on podcasts, and links from other sites.
• Social Media Leads from building and engaging your followings on social media and through others sharing your content.
• Search engines People that find your content and website through search engines (mainly Google).
• Paid ads Both search engine and social media platforms have paid options for targeting your audience.
• Word-of-mouth (referrals) Referrals are powerful (they have perhaps the highest conversion rate of any strategy) and can be maximized by offering some kind of incentive programmer.

There’s overlap here (so content that you produce to rank on Google will also get mentioned on other sites and be shared on social media) but they all have one in thing in common. Most lead generation relies on website sign-ups. Once you’ve got visitors to your site, you convert them to leads (from cold traffic) by getting their contact details.
This is a problem. It means that many potential leads slip through the net. If you’re in the B2B space, you might be interested in the tool our company offers. It works well with all the lead gen methods described above.
We work on all the points above and give you the desired results that you are looking for. You’ll get contact details, company info, on-site activity and more.
The good thing is that these leads are already interested in you, so converting them to customers is very easy.