Experience Design

Today marketing is all about the customer experience. So in digital marketing, a website is the one of the many assets an organisation can use to ensure they are delivering a quality customer experience online to drive business better. That’s why web design is so important.
In web design, we use first screen looks, CTA, content, rich media, and more elements to deliver a good visitor experience. Which either yields into basic lead generation or some other goal like downloads or sign ups.
A well thought out web design can also make or break the brand image too. What you are trying to convey to the public can be misinterpreted in the public eye if the web design is shoddy work.

Let’s look at five reasons web design is important:

  • It sets the first impression
    When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
  • It aids your search engine optimization (SEO) strategy
    Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
  • It sets the impression for customer service
    People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
  • It builds trust with your audience
    People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
  • Your competitors are doing it
    If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your sit

So, it adds value to your business.