Strategy

Why brand needs Digital Strategy

Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized.

If you can impress demanding customers with a frictionless journey, you’ll win favour, engagement, and market share. But the question is: what do your customers really want?

If you can impress demanding customers with a frictionless journey, you’ll win favour, engagement, and market share. But the question is: what do your customers really want?

There are two major things in which our company has created in expertise in digital marketing:

  • Search Engine Optimization (SEO) In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine. Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERP's (Search Engine Result Pages). So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content. Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

  • Search Engine Marketing (SEM) Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing. The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. There are different platforms for SEM. By far, Google Ad-words (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular. SEM also includes Display Advertising, Search Re-targeting & Site Re-marketing, Mobile Marketing and Paid Social Advertising. You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Re-targeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Digital Strategy is the application of digital technologies to business models to form new differentiating business capabilities. In the future, all business strategy will be digital strategy and we can give you all the desired solutions.

We give our clients the best solution in Digital Strategy to make their business effective and successful.